Women like adventure travel & immersed in foreign cultures. Most travelers today are women, and the industry may finally be catching on. The extent to which women have come to outnumber men in leisure travel has otherwise been as little noticed as it is dramatic. Nearly two-thirds of travelers today are women, reports the George Washington University School of Business. Women also comprise 54 percent of coveted affluent travelers with annual incomes of $250,000 or more, up from 42 percent in 2010, according to the travel and hospitality marketing firm MMGY Global. Many of these women travel solo or exclusively with other women. More than 11 percent of adult leisure travelers are women on their own, the US Travel Association says. AAA reports that one in four have joined other women on “girlfriend getaways,” bachelorette trips, or mother-daughter getaways, with 39 percent planning to do so at least once in the next three years.
Most travelers today are women, and the industry may finally be catching on
These women travelers aren’t just retired empty nesters like Cox, who is 65 and a former schoolteacher with grown children. They’re from all generations. Read much more about it here: Most travelers today are women, and the industry may finally be catching on. The way women travel is also different from the way men do. Women like adventure travel, and to be immersed in foreign cultures, experts say. They are attracted to community service projects abroad.