Wholesale Markets in Asia, Local and Regional Showrooms and B2B Business-to-Business Online. The markets in Asia for the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. An Asian wholesaler is generally able to extract a better price from the manufacturer because it buys so many goods relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. In developing countries in Asia the linkage between the producer and the retailer is still usually provided by assembly and wholesale markets, where wholesale marketing takes place using a variety of transaction methods. Read also about Asia B2B Wholesale Trade and eCommerce Future to learn about Asian wholesale and the eCommerce future
Types of Wholesale Markets in Asia
Secondary wholesale markets are generally found only in developing countries these days. They are located in district or regional cities and take the bulk of their produce from rural assembly markets located in production areas, where the transactions are small scale and usually take place between farmers and traders. The distinction between rural assembly markets and secondary wholesale markets is that secondary wholesale markets are in permanent operation (rather than being seasonal in nature or dealing in specialized produce), larger volumes of produce are traded than at the rural assembly markets and specialized functions may be present, such as commission agents and brokers. Wholesaling include all the activity involved in selling goods and services to those buying for resale or business use. Firms engaged primarily in wholesaling are called wholesalers.
Asian Types of Wholesalers
Asian Types of Wholesalers: Merchant wholesalers, Agents and Brokers. Asian merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. Merchant wholesalers include two broad types: full-service wholesalers and limited-service wholesalers. Asian Brokers and agents differ from merchant wholesalers in two ways: They do not take title to goods and they perform few function like merchant wholesalers, Like merchant wholesalers, they generally specialize by product line or customer type. A broker brings buyers and sellers together and assists in negotiation. Agents represent buyers or sellers on a more permanent basis.