International Franchise Opportunity and Asia with Global Asian Business Opportunities. The top trends in Asia today: The largest trend in Asian franchises is primarily for different types of restaurants, with fast food, casual fast food, and food trucks. Franchising helps Asian women and ASEAN Community (South East Asia) minorities to overcome the traditional obstacles in being an Asian business owner, such as lack of management experience and financing. Since the business is already established with Asian training programs laid out, those who need training can get what they need to succeed.
About Franchising, Franchisor and Franchisee
Franchisee: A person or entity to whom the right to conduct a business is granted by the franchisor or licensor. Franchisor: The company owning/controlling the rights to grant franchises to potential franchisees. Franchise: A privilege or right officially granted to offer specific products or services under explicit guidelines at a certain location for a declared period of time. Franchise Agreement: The legal document between the Franchisor and the Franchisee that governs the relationship between the two entities for a specified period of time. It frames the relationship in a concise manner.
Franchising is a long-term cooperative relationship between two entities – a franchisor and one or more franchisees – that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business. The franchisor grants the franchisee the right to use a developed concept, including trademarks and brand names, production, service and marketing methods and the entire business operation model, for a fee. The franchisee then provides the time, capital, and desire to utilize the brand and services provided by the franchisor to build a thriving business.
International Franchise Association (IFA)
The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law, technology and business development. International Franchise Association works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and the more than 780,000 franchise establishments that support nearly 8.9 million direct jobs