ASEAN Retail Chains & Franchise Federation (ARFF) was established in 2008 to champion the promotion and development of trade particularly in the retail chains, franchise & tourism and shopping industries within the 10 ASEAN countries + 6 countries (China, Japan, Korea, India, Australia, New Zealand). The vision of ARFF is “Making ASEAN the world-class tourism & shopping paradise.” ARFF aims to simulate the European Union (EU) and to make ASEAN a hotspot for business opportunities. ASEAN Retail Chains & Franchise Federation (ARFF) champions the promotion and development of retail chains, franchise, tourism, and shopping industries within the 10 ASEAN countries and beyond.

ASEAN Retail-Chains & Franchise Federation

ASEAN-Retail-Chains-Franchise-FederationASEAN Retail-Chains & Franchise Federation (ARFF) aims to make ASEAN a hotspot for business opportunities by harnessing the collective strength of all countries in ASEAN. The mission of the ASEAN Retail Chains & Franchise Federation (ARFF) is to: Establish ASEAN as the leading international shopping destination for all. Build strong awareness for ASEAN retail and franchise brands in the global market. Facilitate ASEAN retailers and franchisors in their Asian and global expansion through ASEAN partners. Provide education and work opportunities to impart knowledge and improve the quality of life.

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