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Promote Small Businesses SMB Online
Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially. As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories. Happily, the usefulness of video marketing has been proven many times over by compelling statistics. The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business. People Often Prefer Video. Many people just like video more than text. In fact, 59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it. Seventy-four percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.
Small Businesses With Video Skills
The message that small businesses need to get started with video marketing has been heard loud and clear. The results of a survey of small business owners and marketers show that video marketing is very much on their mind of SMBs. In the next coming year, SMBs and marketers plan to invest more resources in video. One way they’ll doing that is buy hiring people who know how to create it: Those surveyed say video marketing is a more desired skill than email, design, or written marketing. One-quarter feel like they’re behind on video marketing, while 40 percent think they’re at the right place. SMBs are looking to Facebook and YouTube to help them grow, with 44 percent saying they’ll spend money promoting video on Facebook over the next 12 months, and 18.5 percent saying they plan to spend money advertising on YouTube in the next 12 months. Among SMBs, only 55 percent have produced or outsourced a video in the last 12 months. The figure for professional marketers is 85 percent.