New Google Analytics Features

SME Magazine (Asia): New Google Analytics Features Increase Effectiveness and ROI. The SME and Entrepreneurship Magazine of Asia has a recent article

“Google Analytics is now more powerful, flexible and intelligent to help marketers, advertising agencies and businesses of all sizes make quicker, smarter decisions on how to get the most business value out of their online marketing campaigns and websites. We believe that more transparency, data and analysis leads to more effective marketing, from sharing content to converting sales to increasing brand engagement,” said Vinoaj Vijeyakumaar, Head of Web Analytics, Google Southeast Asia

These additional features will enhance the tool’s capability to add more power to existing capabilities and provide new flexibility to further customize and adapt Google Analytics according to the needs of marketers, advertising agencies and businesses of all sizes in Malaysia and Southeast Asia.

Read the full article here: New Google Analytics Features Increase Effectiveness and ROI