Archive for January, 2010

PR Public Relations for Small Business

Every small business needs some type of PR to make their business a success.

Most of us that have a small business look at PR with either a “I can’t afford a PR firm” or “Why do I need PR in first place” attitude. It all starts with a plan

Your PR Action Plan will contain information unique to your business, but here is what you’ll want to include:

- Media venues you’d like to pursue for a story

- Marketing Messages that are short and tell your story

- Events You Are going to be speaking at or have a booth there to promote

- Newsworthy Stuff About Your Firm

- Any Awards you have won and any partners that might be important

- Timeline for Execution

Quickstart SEO for Small Business

Think of Google, Yahoo, Bing and other search engines as customers,  and each page of your site as a box. Your customers want to know what’s in the box, what shelf it’s on and the address of your store. Simple, right?

Google lays out the nitty-gritty on best way to do that in a downloadable Search Engine Optimization Starter Guide as well as on its Webmaster Central pages. But here are some quick-start tips.

Find it. Every page of your website has an address, or URL. When possible, keep the address short and clean–without equal signs, punctuation characters or underscores–and use detailed keywords that are relevant to the page. So example.com/buy-blue-hats-on-sale is better than example.com/cgi-bin/gen.pl?id=4&view=blue_hats_are_on_sale

Flatten it. All pages need to link to one another–but you want to keep things as “flat” as possible, meaning that each page can be accessed with only one or two mouse clicks.

Name it. You might overlook the title bar atop each browser window, but search engines don’t. Give each page a concise, unique, keyword-driven title. If you sell knit beanies, don’t title your page “Keep your head warm.”

Explain it. In the description field, enter a few sentences about the content of that page. Think of it as the text in a catalog. What makes your blue beanies special? Are they alpaca wool?

Map it. Your customers would really love to have a map to all the boxes in your store, called an XML site map. Don’t know XML from an X-Box? No worries. There are plenty of software programs that can do the job.

Tag it. You’d be confused if this article didn’t have a headline, right? Without an h1 heading tag on each page of your website, search engine crawlers have trouble understanding content, too.

Asia’s Youngest and Only Self-Made Billionaire

Yoshikazu Tanaka the founder of social networking site Gree

Every Monday morning at ten the young chief executive presides over a staff meeting at his headquarters in Tokyo’s swank Roppongi Hills neighborhood, in which he psychs up his employees to “aim for number one” and overtake their competitors particularly social networking sites Mixi and DENA

Tanaka is one of only three billionaires in Asia under the age of 35 and the only one to have made his own money.

China’s Yang Huiyan, 28, got her stake in real estate developer Country Garden from her father, who runs the firm.

So, too, did Li Zhaohui, 28, also from the mainland, who inherited his steel firm from his late father.)

In fact the only younger self-made billionaire in the world is Facebook’s founder Mark Zuckerberg, 25

Chiang Mai SME on eBay

Thailand: SME entrepreneurs in Chiang Mai are interested in e-commerce on eBay. Seminar: Business Expansion to Approach Global Markets

Under the project of SMEs business promotion with e-commerce and eBay, the Department of Industrial Promotion joined with eBay, the e-commerce business leading company, to organize the seminar for interested entrepreneurs in the Northern area. The seminar was chaired by the Director of the Industrial promotion Center Region1, Mr Prasong Nilbanjong.

Participants received priority of the trial sales on eBay website, free of charge for the first 100 products and also a Paypal fee reduction after products sold. The activities provided the SMEs operators opportunities and experiences that could help the entrepreneurs understand the e-commerce business and reduce their business risks.

The number of customers through the e-commerce businesses on the eBay website is 240 million people from 39 countries around the world. Thailand was third ranked in Asia, after China and Hong Kong as the sellers and buyers on eBay. eBay is the most recognizable and reliable website among people in western countries with its security system and risk reduction tools

Make Money Online Business 2010

eBiz eCommerce  Internet Shop – Are you primed and ready to make money this year?

With 2010 already underway, have you put a plan in place to promote your business and maximize your success?

Here are ten quick, easy-to-implement things you can do that will guarantee your online business will be making you money this year

Source: OPEN Forum – Small Business
Read Whole Article Here: 10 Things You Can Do to Make Your Online Business Money

Asian Entrepreneurs SME – Buy and Sell in Getamarket B2B Marketplace

Buy and Sell in Getamarket B2B Marketplace

Getamarket provides all services expected from an excellent B2B Marketplace.

Getamarket members easily post Selling & Buying offers, send Partnership requests, and publish their product catalogs.

They introduce their companies and products to prestigious companies in all industries, all over the world.

They also use Getamarket’s powerful search functions to find any offer, company, and product they are looking for

What is Getamarket?

Getamarket is a continuously growing online global business center, where Business Professionals, Entrepreneurs, Employees, Freelancers communicate, do business, trade, and network with each
other.

Getamarket members own their online offices within this global business center and benefit from all services provided within the system

Getamarket B2B Marketplace

Asia Entrepreneurs Top Tips For 2010

Entrepreneurship Asia – small business owners tips to gain a competitive edge in 2010

We recommend that small businesses work on growing their customer base. To accomplish this, we advise entrepreneurs to understand your customer demographics and create diversified products

Asian entrepreneurs should set aside time to organize. By setting a time each week to handle routine tasks, like updating phone numbers and scheduling appointments, small business owners can set a regimen for success

We also recommend SMEs & MBs add ecommerce through a website. We encourage small business owners to add a shopping cart to your sites so you can make sales online, in addition to promoting your brand.

Entrepreneur SME & SMB in Asia

Entrepreneurship in Asia

On our blog for SME and SMB you will find useful information for small business start-ups and entrepreneurs.

Find helpful entrepreneur resources about small business management, financing, marketing & technology, OEM, Open Source and website development

You can also learn about entrepreneurs and creativity

Please visit us soon – our website is

• www.entrepreneur-sme.asia

Alibaba China to Open Korea SME Channel

Alibaba.com has signed a strategic cooperation agreement with the Korea Trade-Investment Promotion Agency (KOTRA)

They intend to establish a channel on Alibaba’s online Chinese platform for small and medium-sized China-Korea import-export businesses

KOTRA has agreed to help Alibaba find high-quality Korean suppliers for small-volume wholesale trading online, the report says

Asia Pacific Entrepreneurship Awards

The prestigious Asia Pacific Entrepreneurship Awards is a world-class awards recognizing and honoring business leaders who have shown outstanding performance and tenacity in developing successful businesses within the region.

Organized by Enterprise Asia and supported by local governments and businesses, the awards aim to band leading entrepreneurs across the region to spur greater innovation, fair practices and growth in entrepreneurship.

It hopes to be a platform to encourage continued leadership towards sustainable economic development for the region.

Categories

A regional award for outstanding entrepreneurship, APEA is built on the idea that for entrepreneurs to continue innovating and sustaining their leadership there must be three elements in place: benchmarking against best practices, recognition of past and current efforts, and continued publicity and public attention.

The awards categories are:

• Outstanding Entrepreneur Awards
• Most Promising Entrepreneurs Awards
• Special Achievement Awards
  • Entrepreneur of the Year
  • Woman Entrepreneur of the Year
  • Young Entrepreneur of the Year
  • Lifetime Achievement Award